Pringles

Pringles reached out to agencies Dentsu Creative and Merkle to create an always-on platform, where they could host campaigns, give-aways and games. Our answer was the flavourful universe of Poptopia, where you can pop into cans and discover everything Pringles!

As part of the Dentsu Creative team, I was tasked with developing the world of Poptopia - what it was, how it functioned, how it would look. Making use of existing Pringles brand assets, and creating additional illustrations in the brand style, I built a universe of floating worlds for users to explore.

I would go on to create new assets for games and interactives, expanding the universe as new campaigns were released. Exciting brand collaborations included Cluedo and Monopoly, with those illustrations being used in-game as well as across marketing materials.