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Kellogg's
Agency
Dentsu Creative
Project type
Experience | Concept Development | Game Design | Asset Creation
Link
Inspired by Poptopia, Kellanova asked agencies Dentsu Creative and Merkle to develop an always-on platform for Kellogg’s, where visitors could explore their favourite brands and discover campaigns, games and prizes. The result is a bright, vibrant town filled with brand easter-eggs and charming
details.
As part of the Dentsu Creative team, my role was to develop the style and create the illustration assets and map of Kellogg's Town. The request was to design a destination that was fresh, inviting, had clear areas of focus, was reminiscent of a real city and wasn't childish. Oh, and I had to include a sunrise in an isometric landscape. Easy!
The result is a lush map, featuring unique buildings and landmarks that bring to life Kellogg's brands and assets, begging to be explored.
